Brand Portfolio
INOAR Professional
Brazil's leading professional keratin brand — trusted by stylists across Europe for consistent, measurable results.
Europe Distribution
Brand Portfolio
Brazil's leading professional keratin brand — trusted by stylists across Europe for consistent, measurable results.
Europe DistributionINOAR Professional has established itself as one of Brazil's leading names in professional keratin and hair care — a brand built on decades of formulation expertise and a relentless focus on efficacy. The INOAR portfolio covers keratin treatments, argan-enriched care systems and professional terapy lines, providing salons with a comprehensive offering across treatment and maintenance.
The brand's reputation is built on results that speak for themselves. INOAR's keratin systems have become a benchmark for professional stylists who demand predictable transformation with every application — from frizz elimination and smoothing to deep structural repair and shine enhancement.
For European salons and distributors, INOAR Professional brings strong brand awareness backed by genuine product performance. Clients who have experienced INOAR treatments — whether in Brazil, Portugal, Spain or the UK — seek out the brand specifically. That existing demand makes INOAR one of the easier brands to introduce to a new territory.
All INOAR products distributed through BM Supplier are CPNP-notified for the EU and fully compliant with UK cosmetics regulations. BM Supplier manages all compliance documentation and acts as responsible person across both markets.
INOAR's flagship keratin treatment system. Professional-grade smoothing and restructuring that delivers progressive straightening and frizz control lasting 3–4 months.
Argan-enriched professional care line covering shampoo, conditioner and mask. Delivers intense hydration, softness and brilliant shine for all hair types.
Intensive professional treatment system targeting reconstruction, nutrition and hydration. Ideal as a salon service add-on or standalone treatment programme.
Retail-ready daily care products designed to maintain keratin treatment results between salon visits. Sulphate-free formulas compatible with all INOAR treatments.
INOAR products carry full EU CPNP notifications and UK post-Brexit cosmetics compliance. Safety dossiers and CoAs available on request. BM Supplier acts as responsible person.
INOAR inventory held in both London and Lisbon warehouses. Duty-cleared next-day UK delivery and rapid EU dispatch. Stock available without import lead times.
Every partner receives a dedicated account manager for territory support, INOAR application training, marketing materials and ongoing professional education.
Contact our team to discuss territory arrangements, MOQs, pricing tiers and samples. We'll match you with the right account manager for your market.
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